Our story
Our Story
Aura is a Riyadh atelier designing and hand-sewing made-to-measure abayas — one client, one pattern, one piece at a time.
An atelier built on thread, ribbon and patience.
Aura began at a single sewing table in Riyadh, making abayas for family and friends. Today our small team designs for women across the Kingdom — still one client, one pattern, one piece at a time.
Personal
Every piece cut to your measurements.
Modest
Rooted in tradition, softly feminine.
Handmade
Finished by hand in Riyadh.
One sewing table
Aura began in a Riyadh home with one sewing table, a box of ribbons and a habit of making abayas for sisters, cousins and friends. Word travelled, and the table became an atelier.
One client, one pattern
We still work the same way: we listen first, draw your pattern from your measurements, and fit it on you. Nothing is one-size.
Thread, ribbon and needle
Our signature is in the details — hand-set pearls, rose embroidery, the pink ribbon that ties every gift box. The detail is where love shows.
Visit us
Our Al Olaya atelier welcomes clients by appointment, Saturday to Thursday. Can’t visit? We come to you anywhere in Riyadh, or fit you by video call.
Bespoke
Have something in mind?
Bring a sketch, a photo or your own fabric. Our designer will draw it with you and fit it to you.